Last year's major hit drama, 'Jewel in the Palace (Dae Jang Geum)' is breaking into the Arab and European markets, coming out of Asia.
According to the Ministry of Culture and Tourism, 'Jewel in the Palace' has taken in a total of USD 3,974,191 with its export to 17 countries starting from Taiwan's GTV in 2003 to Australia's TVBI this year.
Meanwhile, a representative hallyu drama, 'Winter Sonata,' starring Bae Yong-joon and Choi Ji-woo, has earned total USD 711,600, being sold to 8 countries including Japan's NHK and Philippines' GMA. A research says that Bae, known as 'Yonsama' throughout Japan, has amazingly high economic effect which is estimated at billions of dollars. However, when it comes to actual profits from export of drama, 'Jewel in the Palace' has 5 times more than 'Winter Sonata.'
This difference is attributed to profits from sales of 'Jewel in the Palace'to China, Arab and Europe which 'Winter Sonata' could not break into. 'Jewel in the Palace' will be aired on Hunan TV in China from this month, and it will catch viewers through cable TV targeting a Chinese residing in Australia.
On top of that, the drama will broadcast in Iran, Europe and Uzbekistan. Meanwhile, 'Winter Sonata' has been aired on Japan's NHK Satellite, Taiwan's GTV and CTS, Indonesia's SCTV, Malaysia's TV3, Thailand's ITV, Philippines' GMA, Singapore's SPH and Hong Kong's ATV up to now.
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