Lee Young-jun, 33, is a film marketer working with the first overseas marketing division at CJ entertainment.
She is in charge of film markets in the European Union, Japan, China and Hong Kong. If films completely pursue the world of fantasy, film marketers sell films based on thoroughly realistic calculations.
Lee is busier than ever, as Korean films have recently been praised in world markets. She faced hectic days during the Cannes Film Festival in May. Thousands of film marketers who came from all over the world fiercely competed in the film market of the festival, while renowned actors, actresses and directors stood in the spotlight on the red carpet.
Lee exchanged about 500 name cards and sold US$6.5 million worth of Korean films for 10 days in a booth measuring 12 pyeong. She succeeded in exporting 15 Korean films including director Kwak Kyeong-taek's new work, "Typhoon".
The largest film market in the world is held in Cannes every May. The Korean film industry has been an importer of foreign movies, but launched full-fledged sales activities for Korean films since 1999. "Recently, foreign marketers have shown a strong interest in Korean movies. In the case of works of popular directors like Kwak Kyeong-taek, Japanese marketers rushed to buy them where even a bidding war was created", said Lee.
Lee Young-jun dreamed of becoming a dentist and majored in biology at New York University. However, she changed her course to get in the film industry because she was scared of performing operations and loved movies. She goes on overseas business trips once a month. "I want to directly invest in works of globally distinguished directors in the future and become the best film marketer to control the world film market", Lee said.
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