The full force of the Korean Wave hit Japan in 2004. Four years later, the phenomenon known here as "hallyu" has succeeded in creating a comfortable niche for itself in the Japanese TV and music world.
In November, 2004, the initial frenzy clogged Narita Airport, as thousands of Bae Yong-joon fans flocked to welcome him to Japan, ten people were injured as the crowd outside his Tokyo hotel scrambled to get a peek at him. Today, the hallyu boom has evolved into a calmer, sustained and widespread interest in Korean pop culture that has increased the Japanese public's desire to better understand the customs, lifestyle and cuisine of their closest neighbor.
Of course, not everyone has rushed to ride the Korean Wave, but it has succeeded in widening the perceptions and perspectives of many. Here on the northern island of Hokkaido, where Korean TV dramas are especially popular, signs of the hallyu presence are everywhere. Ladies gently jostle each other out of the way to get at the wid...|
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