By Bae Keun-min, Kim Tae-jong
Staff Reporters
Theater stages have been seeking revitalization with various schemes, including celebrity marketing. Many film and television stars, including Yoo Ji-tae, Moon Seong-geun, Seol Kyeong-gu and Yoo Oh-seong, showed up on the stage this year and gave their fans a chance to see them up close and personal.
Having a film star in a play is considered a win-win strategy for both the actor and the play as stars have a chance to show off their ability and to be considered as serious actors.
However, celebrated actors are not alone to crossing back and forth between the two genres. Beloved stage directors such as Jang Jin and Lee Youn-taek made films and received rave reviews from both critics and audiences.
Moreover, the two genres share not only human resources, but also content and marketing, through which they hope to create synergy and jointly grow.
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