Regarded as a gateway to stardom, the position of exclusive advertising model for Asiana Airlines has gone to a newcomer, Park Chae-kyung.
Asiana said Thursday it selected Park, who is studying film at the Seoul Institute of the Arts, and contracted her for two years of exclusive work. "To coincide with our new IC and improved service programs, we went looking for a new commercial model", an Asiana staffer said. "Hundreds applied, but we determined that it was Park Chae-kyung who best lives up to the motto of our new service: 'Novelty, Earnestness, Softness, Quality'." Stars who started out as Asiana models include Park Joo-mi, Han Ga-in, Lee Soo-kyeong and Lee Bo-yeong. Commercials featuring Park will hit the airwaves mid-month./Yonhap
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