"We feel that Yoo's innocent yet rebellious streak fits in well with our brand's sporty image, and therefore we've chosen him to represent us", a spokesperson from the brand said.
Diadora is a newcomer to the sportswear industry in Korea, having only emerged on the scene in August. Production for print advertisements and television commercials featuring Yoo will start next month followed by marketing campaigns to promote the brand.
The 25-year-old Yoo is a child actor who received much acclaim for his acting skills in this year's smash hit Korean movie "Punch", based on a novel by Kim Ryeo-ryeong of the same title. The book sold 700,000 copies since being published in 2008 and tells the coming-of-age tale of a teenage boy who is from a multiethnic family and has terrible grades. Fighting seems to be the only path the boy has to a better life.
By Carla Sunwoo
JYJ member Kim Jae-joong donates 50 million won to his alma maters
On Dec. 27, C-JeS Entertainment announced that boy band JYJ's Kim Kim Jae-joong has donated 50 mil,...More
Hallyu star Kim Hyun-joong made a secret donation towards helping the needy in Korea and Japan
Singer Kim Hun-joong made a donation of 150 million won ($129,515) toward helping the needy in Kor,...More
Subscribe to HanCinema Pure to remove ads (not for episodes) for US$2.99 per month (you can cancel anytime).
The first step is to sign up as a member, please click here : Sign up, then a subscribe button will show.