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Bae Yong-joon Conquers China

One of South Korea's most successful pop culture exports, the actor Bae Yong-joon, is now poised to take Chinese mainland by storm.

Already affectionately known as Yonsama to his legion of Japanese fans, Bae is to arrive in Beijing on Friday to launch his new film "April Snow", which is scheduled for release in 20 cities.

Following a press conference for the Chinese media that is also tipped to attract some 50 Japanese media outlets on Friday, Bae will attend a premiere with the film's director Heo Jin-ho on Saturday.

For Bae's Chinese fans, who have so far only seen him in TV dramas such as the smash hit "Winter Sonata", that is the first time they will be able to see him in the flesh. The 500 tickets for the event are sold out, but fans from all over China are reportedly flocking to Beijing in the hope of catching just a glimpse of Bae; they are to be joined by a traveling contingent of some 4,000 fanatic and loyal devotees from Japan.

In a recent survey by China's Sina Entertainment, 50 percent of respondents said Bae was their favorite Korean actor, cementing his position as the leading Korean wave star in Asia.

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Newer : Animated Films Dominate Film Market

Older : 'Corpse Bride' in Surprise Korean Box Office Triumph

 Older news
  • 'Corpse Bride' in Surprise Korean Box Office Triumph
    2005/11/08 (Source)
    A Hollywood film has surprised the local film industry by topping the local box office last week for the first time in almost four months. "Corpse Bride", an animation by Tim Burton, garnered 69,410 viewers in Seoul last weekend, leaving local production "The Beast and The Beauty" behind with 67,120,...More

  • Japanese Film Theater to Open
    2005/11/08 (Source)
    By Kim Tae-jong
    Staff Reporter

    Lee Bong-ou, president of Japanese theater chain Cine Qua Non, poses at the chain's first Korean branch in Myongdong, downtown Seoul. The theater opens on Nov. 11.

    Japanese theater chain Cine Qua Non (CQN) will open its first Korean branch in Myongdong, downtown,...
    More

  • Longer Day Broadcasting Due on Weekdays in Dec.
    2005/11/08 (Source)
    3 Major TV Networks Expect to See Jump in Revenue

    By Bae Keun-min
    Staff Reporter

    Daytime broadcasting on weekdays will likely be allowed as early as next month at central and local network television stations, including KBS, MBC and SBS in Seoul, when digital multimedia broadcasting (DMB) beg,...
    More

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