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Bae Yong-joon Makes Foray into Broadcasting Business in Japan

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Actor Bae Yong-joon has joined the broadcasting business in Japan and will attend an opening ceremony there in October.

According to Digital Adventure on August 28, Bae and many other stars will attend the opening ceremony of DATV on October 1 in Tokyo. DATV is an entertainment broadcasting channel of Digital Adventure, which is the Japanese subsidiary of the cultural content company Keyeast, of which Bae holds the largest share.

The opening ceremony will be attended by Kang Yo-hwan and Lee Se-na, who played the leading roles in the animation film "Winter Sonata", popular fashion artist and soon-to-be TV host Ikko, who also acts as the PR ambassador for Korean tourism, and actor Ethan Ruan, who appeared in the Taiwanese drama "Fated To Love You".

On October 1 and 2 at the Tokyo Dome, DATV will also broadcast events dedicated to the animation film "Winter Sonata" and the publishing of Bae's book on traveling in Korea. From October 17, it will air the animation version of "Winter Sonata" all over the world in a joint effort with Sky Perfect TV.

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