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"Bread, Love and Dreams" set to rise in Asians' hearts

2010/09/02 | 3764 views |  | Permalink | Source

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"Bread, Love and Dreams" cast members (from left to right): Yoo Jin, Yoon Si-yoon, Joo Won and Lee Yeong-ah [KBS]

Current No. 1 Korean TV series "Bread, Love and Dreams" may spark an interest in bread-making in all of Asia with the show being sold to six countries and set to sign more broadcasting deals.

The drama's marketer ZOOM announced through a press release Tuesday that Wednesday and Thursday primetime series has been sold to China, Japan, Hong Kong, Taiwan, Vietnam and Cambodia.

The show is also expected to sign with an additional three countries including Malaysia, Singapore and the Philippines while at the ongoing broadcasting content trade show BCWW (BROADCAST WORLD WIDE).

The four main characters of "Bread, Love and Dreams" -- namely Yoon Si-yoon, Lee Yeong-ah, Yoo Jin and Joo Won, are set to go on a promotional tour to several of the countries in time with the broadcasting schedules of the show.

"Bread, Love and Dreams", about the success story of baker Kim Tak-koo, has recently been scoring ratings in the 40 percent range, which places the show on 'national drama' status.

Reporter : Jessica Kim jesskim@
<ⓒ10Asia All rights reserved>

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Learn to read Korean in 90 minutes or less using visual associations