South Korean studio major, CJ Entertainment, has signed a pact with art house and indie specialists, Fortissimo Films – a multi-national sales and financing company known for representing and often producing top-tier quality Asian films such as WONG Kar-wai's In the Mood for Love.
The new partnership will allow CJ access to Fortissimo's high profile catalogue for distribution on CJ's varied digital media platforms and television networks. CJ will also get first-look rights to distribute upcoming Fortissimo projects in its theaters and ancillary outlets.
For Fortissimo, the deal signifies assurance that its art house and indie fare will be distributed in Korea – a large but hard-to-access market crowded out by local and US studio films. The deal also opens up negotiations to co-finance and produce future Asian-themed projects.
There is no announcement yet on which Fortissimo-represented film will screen in Korea via the deal, but the company is currently selling rights to such films as Japanese director Kore-eda's fable Air Doll, starring Korean actress Bae Doona and Japanese 3D tale The Shock Labyrinth.
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