The power of Geun-seok led to sales.
The advertisements for the first and second episodes of Jang Geun-seok's KBS 2TV drama "Love Rain" have been sold out. Interest in the drama can be proven by pre-sale to Japan, follow up on 350 domestic and foreign press as well as advertisement sales.
The first and second episodes of "Love Rain" for a total of 72 minute each can sell 28 advertisements in an episode. The advertisement cost for a KBS 2TV mini series after 10PM is 13.2 million hundred Won. "Love Rain" has made a total of 739.2 million Won (13,200,000 x 28 x 2 episodes ~ US$700,000).
Other than Jang Geun-seok is Yoona from Hallyu leader Girls' Generation. This is also the come back project of Yoon Seok-ho from "Winter Sonata" and "Autumn in my Heart".
The Korea Broadcasting System said, "Advertisement sales has happened the fastest out of all KBS 2TV mini series in the last 6 months. Jang Geun-seok played a big role in this as advertisement agencies pick him as the most favorable model. Girls' Generation was also a big attraction to the agencies as they are one of the most popular girl groups".
"Love Rain" is about the destined love of Seo Joon (Jang Geun-seok) and Kim Yoon-hee (Yoona) that was never completed in the 1970s that leads them to the year 2012 as Seo In-ha and Kim Ha-na.
Source : news.nate.com/view/20... ( Korean )
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