Actor Gong Yoo has become the new face of Renault-Samsung Korea.
The popular actor will lend his credibility to Korea's leading conglomerate's line of vehicles, and his first advertisements surfaced on Wednesday.
"The new ads with Gong Yoo capture the essence of what we value most: customer satisfaction", a spokesperson from Samsung said.
Gong has also modeled for Samsung's insurance commercials.
Of late, the 33-year-old actor is proving his versatility by broadening his career prospects.
In June, the Hallyu actor re-signed his contract with Maxim's instant coffee brand Kanu just in time for his brown screen comeback on the drama "Big".
Then in July, Gong covered the song "Because It's You", originally sung by Davichi on the soundtrack of "Big". Gong's version of the ballad was made available on major music portal Web sites on July 23.
"It was an awesome experience", the entertainer said.
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2015 51st PaekSang Arts Awards