My HanCinema | Sign up, Why ? Your E-mail   Password    Auto| Help
HanCinema :: The Korean Movie and Drama Database, discover the South Korean cinema and drama diversity Contact HanCinema HanCinema on TwitterFaceBook HanCinema PageHanCinema on Twitter
NewsLetter DailyWeekly

High expectation on 'Good Downloader' campaign

2009/10/19 | 2212 views |  | Permalink | Source

Learn to read Korean in 90 minutes or less using visual associations
Actor Ahn Seong-gi and Park Joong-hoon became co-chairman of 'Good Downloader' campaign committee. They teamed up with Korea's popular actors and actresses who promote the campaign against illegal download. 12 stars have already joined forces for the campaign without performance fee. They include Song Kang-ho, Jang Dong-gun, Jeong Woo-seong, Ha Ji-won, Kim Ha-neul, Um Jung-hwa and Sin Min-ah. They go every corner wearing a T-shirt saying 'I'm a Good Downloader'.

What is noticeable in this campaign is that it is not arm-twisting and negative movement arguing 'Let's crack down on illegal copying!' Rather, it is a positive one, encouraging legal download. This positive campaign began after realizing that existing tactics failed to change users' practices amid a situation where illegal download is increasing on the internet.

According to the Korean Film Council, 65.3% of the surveyed answered that it is illegal to download a movie free of charge in 2005, 56.6% in 2006, 46.8% in 2007 and 42.8% in 2008, showing a downward trend during 3 years. More than half of the general public hasn't recognized that free download of movies is illegal and recognition on its illegality has been on the decrease. Worse yet, the market for illegal download is being expanded. As of 2006, the market size for illegal download was 600 billion won, half of that for legal download of 1.3 trillion won. Therefore, it is understandable that why some argue that illegal download is more threatening to the film industry than reduction of screen quota.

Illegal download is harmful to the foundation of cultural industry. And it is quite detrimental in a digital environment where 75% of the general public or 35million use the internet. This affects culture and art including not only the film industry but also recording, publication and broadcasting. That's why special measure is needed to revitalize the market and nurture culture which encourage and value legal download. In keeping with 'Good Downloader' campaign led by those in the film industry until Jan. next year, the government, for its part, should do its best to raise awareness on it among the public. The first step to take to be a culturally advanced country is to create a cyber space where practices of legal download are firmly established.

The Source : KOCCA

Attention You're reading the news with potential spoilers, make them spoiler free, dismiss


 

Commenting guidelines

- Stay on topic and do not spam.
- Emoticons are fun, but actual thoughts are appreciated.
- Refrain from abusive language.
- Post only in English, as this is an English language community.
- Do not share pages or media unrelated to the topic you are commenting on.
- Do not request or mention illegal download/streaming services.
- No graphic content allowed.
- Respect the right of other users to share their opinion. Arguments are welcome, fights are not.

Comments which break the rules will be erased. Repeated rule breaking will result in blacklisting.

 Previous news

Subscribe to HanCinema Pure to remove ads from the website (not for episode and movie videos) for US$2.99 per month (you can cancel anytime).
The first step is to be a member, please click here : Sign up, then a subscribe button will show up.

Settings

Remove ads

Sign up

Sharing

Activate

Spoilers

Visible, hide
Learn to read Korean in 90 minutes or less using visual associations Shop for Korean Beauty and Cosmetics Online | YESSTYLE Korean Fashion - Women Korean Fashion - Men