Hanna Lee's independent film "Sleeping Beauty" attracted close to 200,000 viewers through a combination of a cinematic release and internet downloads, according to film company Kino-eye on 24 December, "In Korea, independent produced films are usually released on a small scale, commonly recording about 1,000 spectators at the box office, and after its release it's often difficult to have a chance to see the film".
"Sleeping Beauty" was released cinematically in October 2008 and achieved an attendance number of 9,000 viewers. After the release in theatres, instead of disappearing, the film was made available online. Until 22 December, the indie film's paid downloads accumulated 10,000 times. Kino-eye said that the total number of viewers is nearing 200,000 because of the unconventional formula of a cinematic release followed by online distribution. Kino-eye declared that achieving over 200,000 viewers for an independent film through the new on-offline-strategy would be an unprecedented feat.
"Sleeping Beauty"'s success directs attention to the yet insufficiently explored online possibilities for the struggling Korean ancillary market, and offers a chance for independent films to reach a wider audience.
Hanna Leeh's "Sleeping Beauty" is an omnibus film containing three short stories about a variety of women. The independent feature was part of the 2006 KOFIC Production Support for Independent Films. The cast includes Nalie Leeand Kim Ja-yeong.
Korean Hits on U.S. International Watch List 2008/12/31 (Source) Two of South Korea's top box office winners for 2008 have made it into the International Watch List, a survey of the American film industry's favorite foreign films from the past year. The list is put together based on votes from over 50 US film executives. Director NA Hong-jin's debut thriller, ",...More
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