Kim Jang-hoon to Open Bibimbap Restaurant
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Singer Kim Jang-hoon said, "I am opening a bibimbap restaurant this spring to introduce bibimbap, which is a popular Korean dish, to the world". Kim decided to promote the delicious taste of bibimbap throughout the world after being inspired by a column by Hiro Kuroda Katsuura, the Seoul Bureau chief of the Sankei newspaper, that criticized bibimbap as "a wolf in sheep's clothing".
Recently, Kim, who had already refuted Kuroda's column on his home page earlier in the month, said on the phone with Yonhap News, "At this time, I can recognize that bibimbap is a great food through studying it". Kim explained, "Bibimbap is a nutritious and healthy dish, which is mixed with various vegetables. My mother always recommends that I eat bibimbap whenever I cannot find adequate food outside. Therefore, I will open a bibimbap restaurant to introduce bibimbap to the world".
Kim added, "I am discussing the interior design of the restaurant with an acquaintance who has been in the restaurant business. I am thinking about having a refined and clean interior even though it will be a small space. We will use pretty dishes and offer clients the option to choose what ingredients they would like in their bibimbap".
In addition, Kim has plans for an overseas franchise. Kim said, "I think that Japanese restaurants overseas generally look fancy, but Korean restaurants do not. Therefore, I have a big dream to open a refined franchise of bibimbap restaurants, which are full of creative ideas, in major cities of the U.S.A. and Europe".
However, Kim, who does not think positively of entertainers' side jobs, expressed, "I will continue to do my duty as a singer. In the business, I will just provide ideas and investment, but I will not get involved in management and serving".
Kim has continuously promoted the idea with Seo Kyung-duk, who is a Korea public relations specialist, that the "Japanese Sea needs to be changed to The East Sea" through advertisements in major media outlets in the U.S. such as the Wall Street Journal.
In November 2009, Kim donated a total of 300 Million Won to support the Korean public relations experts' publicity budget as follows: the publicity budget of the Internet diplomatic corps VANK (Voluntary Agency Network of Korea), the Dokdo promotion campaign at New York's Time Square by Seo Kyung-duk, who is a Korea public relations expert, and the education expenses for Dokdo promoter Hosaka Yuichi, who is a professor at Sejong University and is naturalized as a Korean citizen.
Recently, Kim, who had already refuted Kuroda's column on his home page earlier in the month, said on the phone with Yonhap News, "At this time, I can recognize that bibimbap is a great food through studying it". Kim explained, "Bibimbap is a nutritious and healthy dish, which is mixed with various vegetables. My mother always recommends that I eat bibimbap whenever I cannot find adequate food outside. Therefore, I will open a bibimbap restaurant to introduce bibimbap to the world".
Kim added, "I am discussing the interior design of the restaurant with an acquaintance who has been in the restaurant business. I am thinking about having a refined and clean interior even though it will be a small space. We will use pretty dishes and offer clients the option to choose what ingredients they would like in their bibimbap".
In addition, Kim has plans for an overseas franchise. Kim said, "I think that Japanese restaurants overseas generally look fancy, but Korean restaurants do not. Therefore, I have a big dream to open a refined franchise of bibimbap restaurants, which are full of creative ideas, in major cities of the U.S.A. and Europe".
However, Kim, who does not think positively of entertainers' side jobs, expressed, "I will continue to do my duty as a singer. In the business, I will just provide ideas and investment, but I will not get involved in management and serving".
Kim has continuously promoted the idea with Seo Kyung-duk, who is a Korea public relations specialist, that the "Japanese Sea needs to be changed to The East Sea" through advertisements in major media outlets in the U.S. such as the Wall Street Journal.
In November 2009, Kim donated a total of 300 Million Won to support the Korean public relations experts' publicity budget as follows: the publicity budget of the Internet diplomatic corps VANK (Voluntary Agency Network of Korea), the Dokdo promotion campaign at New York's Time Square by Seo Kyung-duk, who is a Korea public relations expert, and the education expenses for Dokdo promoter Hosaka Yuichi, who is a professor at Sejong University and is naturalized as a Korean citizen.
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