Samji Animation's "My Giant Friends" is Korea's PR ambassador to this year's MIPCOM event.
Korea Culture and Content Agency (KOCCA, CEO: Suh, Byung-Moon) plans to support 40 Korean companies who will showcase their products at MIPCOM 2007 in Cannes, France, from October 8 to 11, and recently designated My Giant Friends, Samji Animation's 3D comic action and adventure animation, as MIPCOM PR ambassador.
Held every October in Cannes, France, MIPCOM is the world's largest broadcasting market, participated in by international buyers in character licensing and merchandising as well as broadcasting and animation production companies. Owing to its participation in MIPCOM last year, KOCCA obtained consulting profits of US$41.21M, a 175% increase from its US$15.09M consulting profits in 2005.
Encouraged by its huge consulting profits last year, KOCCA plans to intensify its promotion of Korean cultural contents this year by designating a PR ambassador to MIPCOM 2007, who will represent Korea's cultural industry therein. My Giant Friends, KOCCA's choice for PR ambassador, is a Korean animation that attracted as much as US$5.1M in profits from Timoon Animation in France. KOCCA hopes that with the help of the popular animation, it will be able to showcase the superiority of Korean cultural contents to the foreign marketers who will grace this year's MIPCOM event.
KOCCA's 2005 Excellent Pilot awardee and 2006 Star Project, My Giant Friends entered into a US$8.5M contract with France's Timoon Animation last July, making it the largest production in Korean TV animation industry to date.
"Through the PR ambassador who will represent Korea in the event, we hope that the foreign cultural-industry officials who will grace the event will obtain a good impression of Korean cultural contents", said Kim, Jin-Kyu, Director of the Industry Promotion Headquarters at KOCCA. "We expect that this year's MIPCOM will open wonderful opportunities for My Giant Friends and many other Korean businesses in foreign markets".
The Source : Koreacontent News Team
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