Korea's first children's movie theater, Kids Cinema, has opened its doors to the public.
Primus Cinema Co., Ltd., a multiplex theater company, opened Kids Cinema in Hwayeong, Busan last December 8. It will be recalled that last October, Primus Cinema introduced an experimental cinema for kids in Hwamyeong, where it played children's movies, including animations.
To celebrate Kids Cinema's opening, Primus Cinema held "Hello! KIDS CINEMA", a battery of events, on the day of the opening. "Hello! KIDS CINEMA" included a face-painting or caricature event for those children who visited the theater on its opening day. The children also received a "Kid's Card". Primus Cinema also gave away a bini (a knit hat) to the first 1,000 children who visited the theater that day. Free movie screenings for children and their parents were also held. Shown were "Children in Heaven", "Kikujiro's Summer", "The Way Home", and "My Captain Mr. Underground".
"KIDS CINEMA will not only screen educational movies for children, particularly those that will promote their emotional development; it will also serve as an integrated cultural space, offering various event-facilities-cum-playgrounds", said an official of Primus Cinema. "We plan to equip KIDS CINEMA with various other amenities that the children and their parents can enjoy together".
"Since many children and parents showed much enthusiasm during the test run of KIDS CINEMA, we decided to expedite its formal opening", said So, Kyeong-Won, director of KIDS CINEMA in Hwayeong, Busan. "We do not only plan to gift children with various events this Christmas season, when they're on vacation; we also plan to offer various contents and services in KIDS CINEMA".
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