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Korean Dish Gaining Popularity Amid Korean Wave: Korean Air

Perhaps riding the Korean Wave surging across East Asia, with the Korean drama "Dae Jang Geum" enjoying record ratings in Hong Kong, Korea's traditional rice dish bibimbap sees new-found popularity as airline food. Korean Air said Monday the popularity of Korean drama and food in China, SE Asia and Japan meant more and more passengers were asking for bimbimbap.

Korean Air says more passengers from Southeast Asia are asking for Bibimbap, a popular Korean dish. Korean Air says Bibimbap, which is a bowl of hot rice served with assorted vegetables arranged on top, is gaining popularity as Korean pop culture continues to grow strong in the region.

The dish is said to be especially popular among people from Hong Kong since a Korean TV show about a woman who begins as an apprentice in the royal kitchen and later becomes the King's personal physician topped viewer ratings there.

Following the rising demand last month, the airline, which used to serve the dish on its long distance flights has started serving it in five shorter routes including flights to Hong Kong, Singapore and Jakarta.

Arirang TV

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Newer : Local Entertainment Agency Heads to US

Older : The Seoul Animation Center to bolster up Fantoche Animation participation

 Older news
  • The Seoul Animation Center to bolster up Fantoche Animation participation
    2005/05/16 (Source)

    As part of exhibition support project throughout the year for oversea animation festival inroads, the Seoul Animation Center is bolstering up display support for domestic companies, which wish to take part in 'The Fantoche International Animation Film Festival', schedueld to be held in Baden, Swit,...
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  • "Old Boy" to Be Shown At Romanian Film Festival
    2005/05/16 (Source)

    The movie "Old Boy" by director Park Chan-wook has been receiving continuous invitations to overseas film festivals. Recently, is was invited to be shown at the opening ceremony of the Transylvania International Film Festival in Romania May 27.

    The festival, which is in its fourth year, is the ,...
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  • Ahn Jae-wook Meets with 500 Asian Fans
    2005/05/16 (Source)

    Actor Ahn Jae-wook once again demonstrated his popularity as a "hallyu" star at a meeting with some 500 of his Asian fans. Ahn attended the fan meeting at noon on May at the Popcorn Hall in Namdaemun, Seoul. The purpose of the gathering was to welcome new members of his fan club "Forever".

    The ,...
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