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Why More Young People Decide to Take It Easy

Source | 2015/03/01 | | Permalink

A new modesty is making inroads in Korea as young people begin to accept that the glamorous lifestyle of the very rich, the fast cars and spectacular weddings may never come their way.

This is already a phenomenon among young people in Japan, which has been experiencing prolonged recession for two decades since the 1990s. Now many young people in Korea too are settling for a modest and more contented lifestyle, knowing that they would not be much happier if they worked all the hours that God sends and miraculously landed a permanent job...More

Hangwa master works to spread sweet's notoriety

Source | 2015/03/01 | | Permalink

During a recent visit to the Blue House, Hangwa Grand Master Shim Young-suk suggested to President Park Geun-hye that the traditional Korean sweet be introduced in duty free shops in airports. Provided by Gyodong Traditional Food

Over the past 20 years, Shim Young-suk has experimented with hangwa, a traditional Korean confection, with the idea that she wanted to distinguish it from other types of world-renowned desserts.

The sweet, commonly made with grain flour, honey and yeot - a traditional candy similar to taffy - dates back to the Three Kingdoms era (57 B.C. to A.D. 668)...More

Companies hiring women will receive gov't benefits

Source | 2015/03/01 | | Permalink

The government on Friday said it would fund day care centers at state-run technology and industrial parks and would give priority on bids for R&D projects to companies where more than 20 percent of the researchers are female or that have a female CEO.

The move is part of the government's effort to boost the nation's tech research by bringing highly-educated mothers who put their careers on hold back into the workforce.

According to the Ministry of Trade, Industry and Energy, female researchers only accounted for 14.3 percent of researchers last year, or 43,300. The percentage has steadily grown from 11.4 percent in 2010...More

Lifestyle Patterns Change as Couples Live Longer

Source | 2015/03/01 | | Permalink

Couples are living longer as life expectancy increases, leading to new lifestyle patterns and spawning an entirely new powerful consumer group.

These couples are not only financially independent but enjoy an active love life after marrying their children off. While a rise in the number of senior citizens living alone in poverty has emerged as a social problem in recent years, another group of senior citizens is living healthier and longer lives than people in their age group did in the past...More

Amphibian bus to begin operation in Gyeongin Ara Waterway in May

Source | 2015/03/01 | | Permalink

Korea's very first amphibian bus (photo) that can freely run both on land and in water is set to begin its operation in May, carrying tourists across the Gyeongin Ara Waterway.

According to Incheon Metropolitan City on Sunday, its private operator Aqua Tourism Korea plans to complete terminal construction by April and begin the operation from May 1 after conducting test-runs...More

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