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Beccgirl personifies the free-spirited character found in every stylish woman. Founder Kim Jung Tae designed Beccgirl's collection with an affinity for detail, incorporating a healthy dose of relaxed silhouettes and feminine touches.

Drama of the week

Temptation of Wife
(아내의 유혹 - 2008)

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Today's birthdays
2010/02/09

Hong Hak-pyo (홍학표)	Yoo Ha (유하)
Sin Beom-sik (신범식)	Hong Kyung-min (홍경민)
Zhang Ziyi (章子怡)	Yoo Da-in (유다인)
Kim Tae-ho (김태호)

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Glory of t... DVD Ep.1-28) (To Be Continued) (TW - Ch Tr Sub) 2010/02/05	Haeundae DVD 2-Disc First Press Limited Edition (En Sub) 2010/02/05	Mission Po... DVD HK (En Sub) 2010/02/05
Stairway t... DVD Repackage 7-Disc (English Subtitled) 2010/02/05	THE CITY H... DVD Director's Cut Limited Edition 1,000 Copies Only (English Subtitled) 2010/02/04	Fortune Sa... DVD 2-Disc First Press Edition (En Sub) 2010/02/04
Sympathy f... Blu-ray (UK) (En Sub) 2010/02/01	My Girlfri... DVD HK (En Sub) 2010/01/29	Hello Scho... DVD HK (En Sub) 2010/01/29
Tamra, the... DVD Director's Edition (No Subtitles) 2010/01/28	Searching ... DVD First Press Edition (En Sub) 2010/01/25	Thirst Blu-ray (UK) (En Sub) 2010/01/25
The Coldest Winter DVD First Press Edition (En Sub) 2010/01/25	Paju DVD 2-Disc First Press Edition (En Sub) 2010/01/25	No Limit DVD (MY - En, Ch Tr, My Sub) 2010/01/23
The Case o... DVD Special Edition (En Sub) 2010/01/22	Hello My L... DVD First Press Edition (En Sub) 2010/01/22	Treeless M... DVD (No En Sub) 2010/01/21
In Between... DVD (Korean Version) (En Sub) 2010/01/21	WRITTEN DVD First Press Edition (En Sub) 2010/01/20	Fantastic ... DVD First Press Edition (En Sub) 2010/01/20

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Memories o... DVD Collectible 2 DISC L.E BOX DVD Used (En Sub)	Arahan DVD 3-disc Limited Edition Collectible (En Sub)	The Classi... 4-disc Wooden Box LE DVD Sealed Collectible (En Sub)
Fighter in... 3-Disc DVD Uniform LE New - Collectible (En Sub)	Princess A... 2-disc DVD L.E BOX - Collectible (En Sub)	Le Grand C... 2-disc DVD L.E BOX New - Collectible (En Sub)
Welcome to... 2-disc DVD L.E. Box Set Sealed - Collectible (En Sub)	Friend Tin Case L.E DVD NEW - Collectible (En Sub)	Temptation... DVD Limited Edition Jo Han-seon Autographed Collectible (En Sub)

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"Goodbye Jeon Ji-hyeon", Song Hye-kyo became the next main model for Laneige

Top star, Song Hye-kyo became the face of Laneige in 2008 after the 'CF Queen', Jeon Ji-hyeon.

The 'No.1 Beauty' Jeon Ji-hyeon brought a rapid success to Laneige when she worked as their main model for last 4 years from January 2004. As the main model for 'Laneige' (Open the link), Jeon Ji-hyeon brought out various aspects of her beauty from purity to sexy while appealed to the audience with her friendly image. She maximised the image of "The woman to be followed".

Laneige released a new make-up set called 'Snow Crystal' last year to promote a reformation. Its spokesman said, "In order to change our present image and to successfully launch a new marketing scheme as a "Young Premium Brand" we decided to change our main model".

The experts explained that if the "Perfect body" Jeon Ji-hyeon attracted the consumers with her mystic atmosphere, the attractive point for "Doll-faced" Song Hye-kyo is her milky-white skin and enchanting eyes, the best features for a beauty model. In addition, "Recently, Song Hye-kyo looks more sophisticated and chic, closely matching with the image the Laneige wishes to promote. She will attract many Asian women who wish to be like her".

Meanwhile, Song Hye-kyo completed the first set of photo shoots at a certain studio in Seoul Kang-nam. She was praised by many for bring out various facial expressions suitable for the product at every possible angles.

Source : news.media.daum.net/e... ( Korean )

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""Goodbye Jeon Ji-hyeon", Song Hye-kyo became the next main model for Laneige "
by HanCinema is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
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Capricorn Angel Zhou

2009-09-27 03:25:49

http://www.hancinema.net/goodbye-jeon-ji-hyeon-song-hye-kyo-became-the-next-main-model-for-laneige--12123.html#jsid-1254021949-10

:-D :-D I agree... Song Hye Kyo is the best doll-faced actress...:P

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Newer : How did Kim Tae-hee – Song Hye-kyo – Soo-ae became best dressers?

Older : Stars news : Lee Yoo-jin, Kim Sung-soo, Jang Dong-gun

Previous news

Stars news : Lee Yoo-jin, Kim Sung-soo, Jang Dong-gun
2008/01/17 (Source)
Lee Yoo-jin, "I have a boyfriend, whom I dated for 3 months"

Lee Yoo-jin, who made 3 years gap in showbiz after confessing she is of mixed blood, made a surprise announcement about her boyfriend. After making her comeback as a host in ETN "Manuel on Male Minds", she appeared in "Park Chul ,...More
One after another, the news of stars' pregnancy-delivery follows
2008/01/17 (Source)
While recent 2 years had been ever so busy with many top stars' marriage, the news of their pregnancy and delivery are coming one after another.

First of all, Yeom Jeong-ah gave birth to a 3.5kg daughter by a natural childbirth in Hosan Hosipital at Shin-sa-dong, Kang-nam-gu, Seoul. Yeom Jeong-a,...More
Korean movies morphed into musicals
2008/01/17 (Source)
Musicals based on hit movies are set to dominate the local entertainment industry this year.

Of the musicals scheduled to be staged this year, more than 30 percent are based on or related to movies. There are already many Korean adaptations of Broadway musicals based on Hollywood films. But what ,...More

Moviegoers in their 30s wield box-office power
2008/01/17 (Source)
Thirty-somethings have not traditionally been major players in the Korean film industry. The driving force in terms of box-office demographics has always been those in their 20s. But this has been changing in recent months, and film promoters are taking notice.

Those in their 30s have bigger pock,...More
'New Heart' can't put life into old formula
2008/01/17 (Source)
After hitting the top with its first episode, MBC's medical drama "New Heart" has kept its No. 1 spo,...More
Rain Donates to Taean Cleanup
2008/01/17 (Source)
By Kwon Mee-yoo Staff Reporter Korean top singer and actor "Rain" participated in volunteer work,...More

"Hellcats" Is Charmingly Off-Tune
2008/01/17 (Source)
By Lee Hyo-won Staff Reporter Puberty, angst-ridden youth and menopause, first kisses, marriage,...More
Movie captures Athens Olympics handball drama
2008/01/16 (Source)
Mee-suk (Moon So-ri), a 34-year-old veteran handball player, wins a semi-professional handball tourn,...More
Actor Lee Seong-jae cast as title role of drama "Shirasoni"
2008/01/16 (Source)
Actor Lee Seong-jae will play the role of the legendary fighter Shirasoni (Lee Sung Soon). Accord,...More

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