Choi Yoon-yeong (최윤영)

Korea corners the market on beauty

Source | 2006/07/31 | Permalink |

Asian beauty nowadays is often defined by images of famous Korean men and women.

Less than a decade ago, the image of Korean women was that they wore heavy make-up, chunky shoes and knock-off jeans, and dated men in dowdy shirts and shorts. Fast forward to the year 2006, and they are sleek and stylish, in sync with the global fashion theme, and socialize with metrosexuals at DJ parties. Together they have helped turn Korea from a fashion desert to an impressive fashion capital in Asia.
When they finished transforming, the country placed its stars at the pinnacle of the style tower; Korean celebrities' star power sweeping across the continent and beyond is not news. The result ― Asian beauty nowadays is often defined by images of famous Korean men and women; Lee Young-ae, Choi Ji-woo, "Rain", Bae Yong-joon, Ji Jin-hee are all household names throughout Asia. And what do they have in common? They haven't seemed to age since they debuted years ago, maintaining perfectly rosy ski...| More