Idol Fans Express Love with Custom-Made Boxed Lunches 2012/11/02, Source,
As fans have become more active in expressing their affection for popular stars, the market for special boxed lunches is enjoying a boom. Sending costly lunches to their idols is becoming a hot trend, and industry insiders say the market is now worth W20 billion (US$1=W1,091), up 50 percent from a year ago. Idol groups' fan clubs, which mostly comprise middle and high school students, make up the bulk of demand, and prices range from W150,000 to W200,000 per set. Eel, tteokgalbi (Korean beef grilled as patties), salmon and shrimp usually constitute the main dishes, along with fresh fruit, a fancy cake and a flask of tea,...More
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