K-Pop Stars Taking Korean Musicals on Asian Tour 2011/06/17, Source,
Left: Park Gyu-lee of the girl group Kara, who will star in the musical "200 Pounds Beauty" in Japan; Right: Kim Kyu-jong (center front) of boy band SS501 takes a curtain call along with other cast members after performing the musical "Goong" at a theater in Kyoto, Japan /Courtesy of DSP Media and Group Eight
Producers are turning to leading K-pop bands and targeting overseas audiences in a bid to reinvigorate Korea's over-saturated musical market, which is estimated to be worth W250 billion but is feeling the pinch as supply outpaces demand.
Japan, which boasts the largest market for musicals in Asia, is emerging as Korean producers' prime target as they aim to capitalize on the popularity of K-pop stars in the neighboring country,...More
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