Ko Hyeon-jeong (고현정)

Does she look proud? Ko Hyeon-jeong seems very independent in her own way through this photoshoot on "HARPERS BAZAAR" April issue.

Ko has been on the main cover with her trade mark hairdo, the long black hair straightened long. The concept is called, "Solitude is the Evening ...More

Sports, TV and movie stars are the envy of many, and that has if anything increased with the revelations of their vast real estate holdings. Although such cases are limited to only the highest-paid stars, many stars show a keen interest in investing in real estate due to their lack of job security.

But industry experts say in case of athletes whose careers span no more than 15 years at most, the sums are not excessive. And celebrities' careers ebb and crest with their popularity, giving them little choice but to set aside investments whose returns they can live off for the rest of their lives.

Most of them own commercial real estate worth millions of dollars in the affluent Gangnam district of southern Seoul. What follows is a round-up of the real estate owned by celebrities.

Pop star Seo Tai-ji, who bought a building in Nonhyeon-dong in 2002, already made millions of dollars in profit. One estate agent said the building is presently valued at close to W20 billion (US$1=W1,134). Its value recently got a boost because a subway station on Line 9 was open...More

Korean actor Seol Kyeong-gu and actress Song Yuna [Asia Economic Daily]

Korean actor couple Seol Kyeong-gu and actress Song Yoon-ah have signed with talent powerhouse De Chocolate E&TF (E&TF), according to the company on Thursday.

"Seol is known as one of the most successful actors in the business so his joining the company, combined with our professional management skills, is expected to bring about a synergy effect", a representative from E&TF said....More

Who Will Appeal Most to Advertisers?

Who will be the most sought-after model for commercials in 2010? Figure skating megastar Kim Yu-na (20) looks like the strongest contender, closely trailed by actress Ko Hyeon-jeong (39) who starred in the hugely popular MBC TV series "Queen Seon-deok" last year.

◆ Kim Yu-na

Kim is likely to maintain her position as the most sought-after commercial model in 2010. With high expectations that she will win an Olympic medal, she is the subject of intense competition among advertisers. Forbes.com recently picked Kim as one of the top-earning athletes of the 2010 Winter Olympics. It said she is a "marketing darling in her home country".And indeed Kim has a string of sponsorships from Hyundai Motor, Kookmin Bank and Nike, and the Haptic phone by Samsung Electronics s...More

Top Korean actress Ko Hyeon-jeong [Asia Economic Daily]

Top Korean actress Ko Hyeon-jeong is set to star in a new television drama alongside Hallyu star kwon Sang-woo, according to local media reports on Thursday.

The actress has decided to appear in the drama tentatively titled "Big Thing" in English ("Daemul", "The Substitute"), after long and hard consideration, the reports said.

Ko's contract, however, is said to include a clause which stipulates that Kwon must play the male lead....More