Lee Byeong-Heon (이병헌)

Scene from "G.I. Joe: Rise of the Cobra" [Paramount Pictures]

Hallyu star Lee Byeong-Heon may be headed to establishing firmer ground in Hollywood.

Paramount Pictures, the creators of "G.I. Joe: The Rise of Cobra", has reportedly decided to give Lee's character Storm Shadow more weight in the second installment of the action flick set for release in 2012.

Paramount judged that the Korean actor contributed much to the success of the first pic and are developing on the stories surrounding Storm Shadow....More

Korean blockbuster drama "IRIS" [Taewon Entertainment]

Korean blockbuster drama "IRIS" is set to air during prime time on Japanese television, according to the show's producer Taewon Entertainment on Monday.

Taewon said Japanese broadcaster TBS announced the Korean TV series will run Wednesday evenings at 9 p.m., a slot usually assigned to domestic TV dramas.

Artist View, the show's marketing promoter in the country, explained that such programming is proof that Japanese people are looking forward to watching a Korean blockbuster action drama, not just Hallyu fans expecting to watch a Korean dramas and its cast....More

Kim Yoon-jin spends nine months of the year in Hawaii shooting the popular U.S. drama series "Lost" and the remainder resting and working in Korea. She is the first Korean actress to have successfully launched a career in the U.S., though many others have tried. The fact that she moved to the U.S. as a child probably helped as there was no language barrier to overcome, but that alone would not have been enough.

"I strategically pretended to be terribly busy when I first tried to get acting jobs in the U.S"., she says. "I didn't want to seem desperate to be cast. I intentionally made appointments in Korea and told my U.S. agent that I'm busy and only available on certain dates. I wanted them to think of me as someone who is not readily available so they couldn't cancel meetings. That worked, and I was ab...More

Top hallyu star Lee Byeong-Heon is expected to take a leading role in the "G.I. Joe: The Rise of Cobra" sequel, his aides said in a report by Hankook Ilbo.

Paramount is now taking the next steps to move forward with the film which will be a follow-up to the first that hauled in over $300 million worldwide.

Lee has already signed up for the sequel and shooting will start in the middle of the year.

An aide said that Paramount has informed Lee of the plan to give him a bigger role.

"After the success of `G.I. Joe', they are showing a greater interest in Lee's commercial viability. Unlike in the first film in which he had a supporting role, his part in the sequel is expected to expand greatly", he said. "He will fly to negotiate details with the producing company within this month".

Lee is playing the role of "Storm Shadow".

"Storm Shadow will rise to become a main character in the sequel", the official said.

Lee's aides said that the producer is pinning its hopes on the popularity of the hallyu star in Asia. Lee's popularity continues to rise following his leading role in the mega-hit espionage TV drama ...More

Actor Lee Byeong-Heon and Han Chae-young are going to become sad lovers!

The digital film, "The Influence" will be starring these stars as the main charactes.

Characters in the film will be traveling through time from 1907 to 2010 of 100 years! In the still pictures, we can see Lee's shorter hair style and his black sleek suit with a dandy look. The three episodes of different settings in generation and situations shwo dramatic story with sensitive emotions.

The mystery character, J is acted by ...More