Lee Hwan-gyeong (이환경)

You're reading the news with potential spoilers, make them spoiler free, dismiss

• 

  [HanCinema's Film Talk] Iron Man, Iron Curtain, and Christmas Cake.
  2013/05/11,
  Marvel's metal magician is in its third week in Korea and fans are still throwing money at the screen to catch Tony Stark's latest outing. The previous "Iron Man" films performed admirably at the Korean box office (each claiming around 4.5 million admissions), and this latest instalment is fast approaching 7 million admissions and has yet to see any challengers to its iron crown. It's no real surprise that the film has dominated proceedings, especially considering the massive success of "The Avengers" last year, which snatched 7 million tickets itself in Korea alone. "Iron Man 3" has also been heavily marketing and promoted in Korea. Its lone star, Robert Downey Jr., did some serious PR in Korea, the cinema houses have allocated an extremely large number of screenings to the film, even Korean franchises such as Paris Baguette have been getting in on the action with themed cakes and packaging!,...More

• 

  [HanCinema's Box Office Review] April 2013
  2013/05/04,
  April proved to be a slow month at the box office as local films gave way to foreign favourites. It wasn't until last weekend that things were given a shot in the arm as Marvel's blockbuster "Iron Man 3" sounded the horn that cause more than 2 million fans to stream in. Tom Cruise's latest efforts in "Oblivion" held down the top spot during the middle weeks, leaving Jo Dong-oh's "Running Man" to be the only Korean film to taste gold in week one. The release of both "Oblivion" and "Iron Man 3" denied Kang Woo-seok's eighth film "Fist of Legend" any traction, leaving to sit in second place spinning its tyres for much of the month,...More

• 

  [HanCinema's Box Office Review] 2013.04.05 ~ 2013.04.07
  2013/04/08,
  Jo Dong-oh's action thriller "Running Man" is off to a good start as it snatched the top spot in its first weekend out. The film claimed 501,908 (30.89%) admissions over 568 screens, only just pushing outs its closest rival "G.I. Joe 2" which came close itself with 464,619 (30.49%). "Running Man" stars Sin Ha-gyoon as Cha Jong-woo, a young man who accidentally gets caught up in a murder case and soon finds himself on the run because of it. This week's chart saw a number of new entries both local and foreign, in addition to some regular faces that have made the top ten their own the last few months. But overall admissions were low, with only the top two films seeing much action in this quieter week at the movies,...More

• 

  Star Power Wanes at Box Office
  2013/03/23, Source,
  Arnold Schwarzenegger vehicle "The Last Stand", which was released in Korea on Feb. 21, has tanked at the box office and dropped off the list after attracting only 66,698 spectators in just under a month. The film is directed by Kim Ji-woon, who shot to fame with "The Good, the Bad and the Weird", but the combination of top director and star was unable to attract viewers. This appears to be part of a wider trend where star power is fading in favor of strong storylines. Film booking site Maxmovie asked 2,754 members of its website from Feb. 26 to March 6 what they consider when choosing a movie and found that a massive 74.2 percent said the plot is the most important factor,...More