Lee Hyo-lee (이효리)

Sports, TV and movie stars are the envy of many, and that has if anything increased with the revelations of their vast real estate holdings. Although such cases are limited to only the highest-paid stars, many stars show a keen interest in investing in real estate due to their lack of job security.

But industry experts say in case of athletes whose careers span no more than 15 years at most, the sums are not excessive. And celebrities' careers ebb and crest with their popularity, giving them little choice but to set aside investments whose returns they can live off for the rest of their lives.

Most of them own commercial real estate worth millions of dollars in the affluent Gangnam district of southern Seoul. What follows is a round-up of the real estate owned by celebrities.

Pop star Seo Tai-ji, who bought a building in Nonhyeon-dong in 2002, already made millions of dollars in profit. One estate agent said the building is presently valued at close to W20 billion (US$1=W1,134). Its value recently got a boost because a subway station on Line 9 was open...More

Four popular Korean solo singers -- Rain, Se7en, Lee Hyo-lee, and BoA -- will come back to the Korean pop scene. Netizens call them the representative singers for Korean pop in the 2000s, and they are overjoyed at their return. Rain and Lee Hyo-lee will come back after breaks of 18 months and 20 months, respectively. Se7en and BoA, who have focused on the American music industry up to now, return to the Korean music scene after breaks of three years and five years, respectively. The return of these famous solo singers is drawing people's attention because girls groups and new idol groups gained popularity last year.

Four popular Korean solo singers -- Rain, Se7en, Lee Hyo-lee, and BoA -- will come back to the Korean pop scene. Netizens call them the representative singers for Korean pop in the 2000s, and they are overjoyed at their return. Rain and Lee Hyo-lee will come back after breaks of 18 months and 20 months, respectively. Se7en and BoA, who have focused on the American music industry up to now, return to the Korean music scene after breaks of three years and five years, respectively. The return of these famous solo singers is drawing people's attention because girls groups and new idol groups gained popularity last year....More

Sexy queen, Lee Hyo-lee is in GUESS EYEWEAR model shoot.

She has been in the launching of Guess Eyewear product. She is posing for the camera in the picture.

Her curvy features and the chic charisma is perfect for this brand.

Will she bring a new fashion trend through this design?...More

Actor Lee Byeong-Heon [Park Sung-ki/Asia Economic Daily]

Actor Lee Byeong-Heon gives an acceptance speech after receiving the prize for best TV actor at the 1st Seoul Arts & Culture Award held at the Seoul Student Gymnasium in South Korea on February 23, 2010....More

Hot sexy star Lee Hyo-lee is at the Seoul Cultural Arts Awards Ceremony!

On the red carpet, she is smiling big for her fans who have come to greet her.

Doesn't she look great in the black dress and eye-catching earrings?...More