'The Face Reader' Exploits Changing Trends to Race up Film Charts 2013/09/23, Source,
Director Han Jae-rim's "The Face Reader" is fast establishing itself as the nation's next box-office hit. The movie, which revolves around a power struggle in the Chosun Dynasty, attracted over six million viewers by Sunday, within just 12 days of its release. Pundits say that part of its success can be attributed to its all-star cast, and part to the way in which it has grasped the changing trends of the market in terms of target viewers and themes. It already ranks as the third-fastest Korean movie to attract this many viewers after "The Host" and "The Thieves", both of which subsequently went on to break the 10-million mark. The former sold 13.01 million tickets and the latter 12.98 million,...More
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