Park Eun-hye (박은혜)

Hallyu star Park Eun-hye in the official poster for MBC TV series "Pink Lipstick" [MBC]

MBC TV series "Pink Lipstick", starring Hallyu star Park Eun-hye, has been sold to a television network in Taiwan, according to Korean broadcaster MBC on Tuesday.

The daily morning drama, which premiered in Korea last month, was sold for USD 8,000 dollars per each 60-minute episode to Taiwan's GTV. The price is nearly double the amount MBC morning series "White Lie" had previously sold to GTV for.

"It worked as a huge advantage that the drama starred Park who became very popular in the Chinese market with her role as Yeon-saeng in 'Jewel in the Palace' ('Dae Jang Geum')", explained the show's chief producer Choi Yong-won....More

Han Ji-hye, Song Hye-kyo, Kim Hee-seon, Park Eun-hye and more stars have come to the VIP press conference for the film, "Secret - 2009"!

The movie is about a detective who suspects his wife of a murder. He commits his life to this case to find the truth! This thriller stars Song Yoon-ah ...More

The Korea Tourism Organization (KTO, CEO Lee Charm) has launched the second phase of its global tourism promotion campaign, which promotes Visit Korea 2010-2012 and enhances Korea's image as a tourist destination.

The first phase, Korea's Bright Sparks, was launched in July 2009 with Yahoo!, and it was participated in by 800,000 netizens from China, Japan, Singapore, and Taiwan. During the campaign, Park Yong-ha, Jun Jin, and Andy were voted as the Korean Hallyu stars that Asia's netizens most wanted to meet.

Capitalizing on the momentum generated by this first phase, the KTO is now launching the second phase of the campaign, 100 Sparkli...More

By Han Sang-hee
Staff Reporter

Many events, organizations and public groups hire celebrities, both popular and up-and-coming, to act as spokespersons and goodwill ambassadors, and the reason is simple: They attract attention.

"It's all about the attention effect. The main goal for an advertisement or a promotion would be actual purchasing or participation. But before that, you have to attract people to get them involved. Hiring big stars is indeed one of the most effective ways to catch the public's attention", professor Kang Seung-koo of the Media Arts and Science Department at Korea Open University told The Korea Times.

One of the busiest stars here, Rain, already has three commercial contracts under his belt. He holds two important posts, as spokesman for both Seoul City and "hansik", or Korean food, tapped by the Ministry of Food, Agriculture, Forestry and Fisheries.

"There have been various offers, and we choose depending on the image and cause. Rain always mentioned that he wanted to promote Korea and the culture as much as he could, and promoting ...More

Three Korean films, including the much-acclaimed "The Good, the Bad, the Weird" (directed by Kim Ji-woon), have been invited to the The Times BFI 52nd London Film Festival (LFF) to be held in Britain from Oct. 15 to 30.

According to the list of films invited to this year's festival released on the LFF Secretariat's webpage, "The Good, the Bad, the Weird" was invited to the "Film on the Square" division and two oth...More