Sin So-mi (신소미)

Korean films' diverse genres pursue summer season niche

Source | 2007/07/23 | 0 comments | Permalink |

With the crucial summer season in full swing, Korean filmmakers are getting ready to mount counterattacks against Hollywood blockbusters in August. This time around, what is noticeable is Korean films' strategic discretion in selecting and diversifying genres.

In recent years, a handful of the so-called Korean blockbusters clashed with American counterparts, only to end up with not-so-spectacular results. "The Host", for instance, garnered a rare success at box office, while the majority of hit wannabes withered helplessly.

To find some niche ground and increase the odds for survival, major films releasing in August zoom in on selective genres such as sex, monster and horror. Of course, these genres are hardly groundbreaking, but considering the uniformity in genres of Korean films during the past summer seasons, the latest penchant for diverse genres is a welcome development.

"Temptation of Eve", for example, is not aiming to hit it big at box office. This four-piece ("Tempta...| More