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The True-taste Show (트루맛쇼)

트루맛쇼 (Te-roo-mat-syo)

Directed by Kim Jae-hwan (김재환)

Screenplay by


70min | Release date in South Korea :

It starts with the challenging narration, “I know why the food at restaurants introduced on TV isn’t that good”. The film shows us the process of setting up a restaurant to expose the truth about food programs and liaising estaurants for a show. Let’s take a look at the astonishing reality of food shows.


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The True-taste Show | News

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  • [HanCinema's Film News] New Korean Films Inbound...

    K-Films Coming Soon: ★★★★ "QUO VADIS": An investigative documentary that explores the history and current state of Christianity in Korea. (12/10) ★★★ "A Rented Room In Heaven": A romantic drama that involves sensual consolation between two young adults. (12/11) ★★★ "Pororo, The Snow Fairy Village Adventure": Pororo and his friends have to battle a lava monsters in the "Snow Fairy Village" to ensure a white Christmas. (12/11) ★★★ "Shinhwa Live 3D: The Legend Continues": A documentary about Shinhwa's 15th Anniversary Live Concert. (12/11) ★★★ "Party 51": A documentary that captures some of challenges young musicians face in Korea's competitive and intense indie music scene. (12/11),...More
  • Director exposes the food industry's ugly truths again

    2012/03/28, Source,
    'I want to help them realize that the media circulates certain information in order to make money'. A single documentary brought obscure filmmaker-producer Kim Jae-hwan both fame and criticism when it was released in May 2011. "The True-taste Show" exposed collusion among restaurant owners, broadcasting stations and brokers that led to the rise of now well-established restaurants. It was the first documentary in Korea to take a hard look at corruption within the broadcasting industry. Kim's project was well received, with viewers - who had been fed information from national broadcasters - applauding the bold documentary. The targeted broadcasting stations, however, went on the attack and sued the director. About 10 months have passed since the release of "The True-taste Show", but Kim has not put the issue to rest. The director has brought the corruption back into the limelight, this time through a JTBC television program entitled "The Migak Scandal", which airs every Sunday night. Migak means a sense of taste in Korean,...More
  • South Korean Box Office in 2011

    2012/01/14, Source,
    Korean cinema expert Darcy Paquet looks back at the results of 2011's box office with some unexpected hits and misses, the rise of independent features, and how audiences confirmed they value story over spectacle. Although the number crunchers in Hollywood estimate that US theatrical admissions sank to their lowest level since 1995, things were not so gloomy in Korea. With an estimated 160 million tickets sold (more precise figures will become available at a later date), it appears that Korea has approached or broken the modern-day record for admissions. In 2010, total admissions stopped at 146.8 million. In monetary terms, 2011 was certainly the best year ever, given the 3D surcharge and rising average ticket prices. Americans may be growing tired of the theatrical movie-going experience, but young Koreans still crowd the multiplexes,...More
  • Festival delivers documentaries to living rooms in Korea

    2011/08/18, Source,
    What makes the festival special is you never have to worry about sharing your armrest with a stranger. The 8th EBS International Documentary Festival opens today with 51 films from 29 countries. The program includes, clockwise from top left, "The Green Wave", "Last Train Home" and "Boy Cheerleaders". Provided by the festival We live in a world where fiction often trumps fact, especially in the world of film. But for film fans who believe facts are stronger than fiction, it's documentaries that delight. This month, the 8th EBS International Documentary Festival will provide a feast of 51 documentaries from 29 countries. What makes the festival special is that you don't have to leave home to attend or worry about sharing your armrest with a stranger. During the seven-day festival period, EBS, or Educational Broadcasting System, broadcasts eight hours of documentary film per day. In addition, some of the films on the festival schedule will be screened at three theaters in Seoul,...More
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 Produced by
 Kim Jae-hwan (김재환)
70 min HD 16/9
Festival(s) & award(s)
Sales or release dates & Box Office
Release date in South Korea : 2011/06/02
South Korean Box Office
Source : &
As of 2011.07.24 : 12,004 admissions (total)
As of 2011.07.17 : 11,751 admissions (total)
As of 2011.07.10 : 11,407 admissions (total)
As of 2011.07.03 : 10,332 admissions (total)
As of 2011.06.26 : 9,137 admissions (total)
As of 2011.06.19 : 7,419 admissions (total)
As of 2011.06.12 : 4,747 admissions (total)
As of 2011.06.05 : 1,714 admissions (total)

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The True-taste Show (트루맛쇼)

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