Park Joong-hoon plays an over-the-hill rock star who hasn't grown up. He is pampered by his long time manager, played by Ahn Seong-gi. They eventually wash up at a town in the country where PARK's character unwillingly starts working as a radio DJ, blasting loudrock music over the radio in this quiet provincial town.
Director Lee Joon-ik's previous film was the surprise hit The King and the Clown. The historical drama became the top grossing Korean film (currently second after The Host) and dominated Korean cinema headlines.