Korean hallyu is so much more than just K-pop and K-dramas! As we mentioned before, Korean skincare and makeup products are dominating the global cosmetics industry. According to Statistics Korea, Korean cosmetic sales are up by 9.6% since a year ago- a growth obtainable largely due to Korea's international visitors. I'm also no stranger to "care package" requests from friends living overseas for brands such as Etude house, MISSHA, Skin Food and Too Cool for School! Most of you who have tried to get your hands on these products know how difficult it is to purchase Korean cosmetics let alone get the latest news about the products. But a new online store called Soko Glam (Soko, short for South Korea) is on a mission to change all that – by offering high quality, affordable Korean cosmetics.
Charlotte Lee, the Korean-American co-founder of Soko Glam never would have guessed that after living in Seoul for a few years her entire makeup collection would consist of Korean cosmetics. A self-proclaimed "cosmetics junkie", she quickly became excited about not only the quality of the product but how affordable it all was compared to the luxury brands.
And so, Soko Glam was born! Here are some of the reasons why Soko Glam makes it a unique shopping experience for these exclusive products!
One: Soko Glam doesn't just sell any beauty products. Charlotte specially curates the cosmetics that are popular and that she herself has tested and approved, which is why the store carries only 30 of the hottest items. The product descriptions are uniquely hers, often adding helpful personal tips on how to use the product.
Two: Most are forced to buy Korean cosmetics from eBay or other Korean websites (with really bad English) and are usually faced with ambiguous shipping fees because it is usually calculated based on weight and other factors that can make checking out stressful. Soko Glam makes international shipping simple by offering a clear-cut $7 flat rate and an offer that cannot be beat: if you order more than $75 the shipping is free! A perfect way to try out the "best of best" Korean cosmetics with your friends!
Three : Soko Glam isn't an ordinary one-way store, Charlotte is open to hearing your feedback and ready to try out new products upon your request. Do you have a product that you are dying to try and have heard a lot about but can't as you are thousands of miles away? Visit Soko Glam's Facebook page and shoot her a message and she will let you know if it's worth the hype. If it is- it might be the next product available on Soko Glam!
About the author by Sophie Choi
Born in Korea and raised on three different continents, I have always been enthusiastic to share the uniqueness of Korean culture and design. On top of that, the advanced level of Korean technology makes me proud to call myself Korean and motivates me to spread technology related news to more people around the world. The list of things I like (and like to do) is endless: Shopping, Gummy jellies, Lilies... and it goes on
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53rd Baeksang Arts Awards 2017