Lotte Cinema announced their take-over of six screens in Vietnam of the modest Korean exhibitor DMC and their plan to vertically integrate into the Vietnamese market with a Lotte Mart Superstore in combination with a multiplex. This makes Lotte the first major Korean exhibitor to venture into Vietnam.
The screens formerly owned by DMC constitutes of three screens in Ho Chi Minh City and three in Danang. The Lotte Mart Superstore and Lotte Cinema Multiplex combination will be opened in Ho Chi Minh City. Lotte Cinema has also plans to start multiplexes in other main Vietnamese cities, including Hanoi.
Lotte motivated its move by arguing that film exhibition opportunities are still lagging behind the fast economic development in Vietnam. Lotte also intends to show Korean films. Korean media is popular in Vietnam.
With its international initiatives, Lotte Cinema follows in the footsteps of the other two major Korean exhibitors CJ/CGV and Megabox who also pioneered multiplexes outside Korea, namely in China.
On the 29th, Director Kang said, "Kim Tae-hee will receive recognition as an actress some day". Director Kang is known for being stingy with compliments of actors and having a sharp eye, so this seldom happens.
Subscribe to HanCinema Pure to remove ads for US$2.99 per month (you can cancel anytime).
The first step is to sign up as a member, please click here : Sign up, then a subscribe button will show.
US$5 off (order min. US$5) Coupon code HANSTYLE Get a $10 off $20 order coupon, for first purchase and for HanCinema members only, so sign up, and get the coupon here