'Palace' ("Princess Hours") (written by In Eun-ah, and directed by Hwang In-roi), a popular MBC drama broadcast every Wednesday and Thursday, is just an inch away from setting a new record of attracting 30% of the total number of viewers. It is also making good progress among international viewers.
The drama's producer has currently made a contract with distributors in China, Taiwan, Hong Kong, and Thailand, and is also working on deals with local distributors in Vietnam, Malaysia, Indonesia, and Singapore, a report said.
In addition, it is in discussion with Japan, the biggest drama-export market, for a possible sale, which makes 'Palace' ("Princess Hours") a drama that continues the tradition of success started by Korean Wave dramas, such as 'Winter Sonata' and 'A Jewel In The Palace' ("Dae Jang Geum").
"The amount of income from these confirmed contracts on exporting 'Palace' reaches up to 2 million dollars (about 1.94 billion Korean won), and after making a contract with Japan, the total amount of income from export will be 5 million dollars (about 4.85 billion Korean won)", MBC said.
Considering that the drama has not been finished yet, this is such a rapid success. Furthermore, the price tag for each episode is said to have surpassed the record of previous dramas.
"While it does not have Korean Wave stars in its cast, the drama 'Palace' is very popular in foreign countries for its fresh and unique subjects and extravagant and elegant visuals. It is expected to become a new killer content to pump more energy to Korean Wave", Park Jae-Bok, assistant director of MBC Global Business Headquarters, said.
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