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Lotte launches new line as own-brand sales rise

Source | 2014/04/20 | | Permalink

Three products for sale under the Prime L Gold brand, Lotte Mart's new private label. Provided by the company

Gone are the days when private-brand (PB) items at large discount stores were tossed aside as cheap alternatives to products manufactured by national brands. In an effort to counter falling profits, local chain stores are increasingly devoting their time and money to developing PB items to offer consumers more choice in quality and price - and Lotte Mart is in the lead...More

Makgeolli enlivens nightlife at traditional market

Source | 2014/04/20 | | Permalink

Participants in the makgeolli-tasting event at Gwangjang Market offer up a toast on April 10. (photo: Jeon Han)

A tasting party for makgeolli, a traditional rice-based alcohol similar to beer and consumed by commoners throughout Korean history, was held at Gwangjang Market on April 10, a well-known traditional market located in central Seoul. Both international and domestic visitors enjoyed the food and nightlife of the market, tasting various varieties of the beverage...More

[HanCinema's Drama Preview] "A New Leaf"

2014/04/19 | | Permalink

Amnesia is such a tricky thing in dramas. Much like a sworn enemy, it always pops up to ruin a work's credibility, lower its quality and save writers from their own inability to enrich their story. Also, it does not sit too well with many viewers. MBC's 'A New Leaf' takes a slightly different approach, making the recovery and reacquaintance with one's life after it its premise...More

[HanCinema's Film News] New Korean Films Inbound...

2014/04/19 | | Permalink

K-Films Coming Soon:

★★★★ "Shuttlecock": After his remarried parents die in a car accident, Min-jae hits the road to track down his sister-in-law along with his share of the inheritance. (04/24)

★★★★ "Melo": Serendipity strikes a lonely young woman's heart, but her suitor's pregnant baggage threatens their relationship. (04/24) 

★★★★ "10 Minutes": A struggling T.V. station producer has to navigate between pursuing his dream job and supporting his family amidst cold corporate politics. (04/24) 

★★★ "My Father's E-mails": The director's father left his autobiography via e-mail and reflects on his life and generation. (04/24)

★★ "Young Mother 2": A college graduate battles to resist the advances of his superior's mother. (04/24)...More

[HanCinema's Film Review] "Yobi, The Five Tailed Fox" + Giveaway

2014/04/19 | | Permalink

Yobi (voiced by Son Ye-jin) is a hundred year old fox spirit. She's spent most of her life living with a band of aliens who crash-landed into Korea. A sudden crisis forces her to interact with the children attending camp near the forest, and the outlook on her life seems positive. That is, until Yubi's goal in life is exposed- she must take a human's soul in order to become a human herself. Several other supernatural characters try to bully Yubi into submission on this point, while she takes stock of the one immediate goal that actually matters to her...More

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