Two TV commercials featuring actress Jeon Ji-hyeon in short hair and a miniskirt are making big waves online. Jeon, whose trademark is her long straight hair, shows an exceptionally different image in a commercial for cosmetic brand Laneige. An online clip of the commercial is gaining in popularity, with over 310,000 views so far.
It's the first time Jeon has appeared on screen with short hair instead of her usual long locks. The new hair style was made possible with a wig. "It was the first time Jeon ever wore a wig", a Laneige official said. "She's very happy with her long straight hair, but she decided to wear a wig to show another side in the commercial".
Meanwhile, ahead of the release of Samsung Electronics' Ultra Edition 10.9 cell phone (SCH-C220/SPH-C2200 /SPH-C2250), nicknamed the Miniskirt, another Jeon Ji-hyeon commercial is also drawing a lot of attention. The product, which has been released in Europe as the U-600, was dubbed the Miniskirt phone from the fact that its shape is similar to the one-piece skirts that are currently in fashion.
The commercial features Jeon in an old-fashioned miniskirt, but she's stopped by the "miniskirt police" for wearing a too-long skirt. She boldly responds by shortening her skirt on the spot. The commercial is building curiosity for the real product.
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Actress Jeon Ji-hyeon appears in a TV commercial for cosmetics brand Laneige in short hair.
Actress Jeon Ji-hyeon appears in a TV commercial for Samsung Electronics' Ultra Edition 10.9, nicknamed the Miniskirt phone./Yonhap
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