Hollywood star Gwyneth Paltrow will appear in a commercial that aims to establish Cheil Industries' casual-wear brand Bean Pole on a global scale, the company said Thursday. Paltrow will partner Korea-American actor Daniel Henney, who shot to fame in the MBC hit drama "My Name is Kim Sam-soon".
Bean Pole executive Won Jong-woon said Paltrow's elegant and intelligent image and Henney's mysterious oriental aura were ideal for the brand's classy image. The company had its eye on the two from the early stages of the casting process, he said.
Paltrow won an Oscar for her role in "Shakespeare in Love" in 1998. She is known to Korean movie fans for her appearances in films like "Graduation", "Seven", and "Perfect Murder". Henney, born to a Anglo-American father and a Korean-American mother, was a top fashion model for Dolce & Gabbana and others in Milan and New York before he broke into acting.
Paltrow reportedly said she was pleased with the opportunity to get to know Korea better. Cheil Industries said the star was hoping to reveal a new side of herself in the commercial, which will be shot in London next week and aired in autumn.
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