Pi Story ("Shark Bait") (co-directed by Lee Kyeong-ho, John Fox, and Howard Baker; and co-produced by FX Digital, DIGIART, and Wonder World LCC), the first Korea-US 3D animation collaboration, is reaping success in foreign markets.
On Dec. 21, DIGIART announced that "'in this year's AFM (American Film Market), Pi Story' ("Shark Bait") completed worldwide copyright sales except in Japan, France, and Germany".
Pi Story ("Shark Bait") has "contracted with a minimum guarantee of about $5 M" and "if the running guarantee that reaches an average of up to 50%, the film is expected to draw the largest sales record in foreign markets not only among Korean animations but also Korean films in general".
Particularly worth noting is that the film is being "released in theaters in the North and South American regions including USA and Canada by the Weinstein Company, founded by the Weinstein brothers, who were the founding members of Miramax". In addition, "it is scheduled to open in UK theaters via international film company Warner Bros".
The company attributed the film's success to "professional marketing with foreign partners" and "the film's universal story and style".
Having quietly earned popularity among blockbusters last July when it was released, Pi Story ("Shark Bait") is an exciting underwater Caribbean adventure of a swordfish "Pi", who had lost its parents in an unfortunate accident. The film stars some of the most famous Korean entertainers including SS501, Im Chae-moo, and Park Myeong-soo, who lent their voices for the characters in the film.
DIGIART has also joined hands with Wonder World to produce Garfield Gets Real, a full 3D animation of Garfield, which is scheduled to open in theaters next fall.
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