[Press Release] CJ ENM Set to Launch 'Bro&Marble in Dubai': The Spectacular Real-life Monopoly Game Show

(Bro&Marble in Dubai poster / Courtsey from CJ ENM)

Leading entertainment company CJ ENM announced the launch of its brand new game show 'Bro&Marble in Dubai'.

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Scheduled to make its official debut on CJ ENM-launched OTT platform TVING in July, Bro&Marble in Dubai is based on the Blue Marble Game - a Korean version of Monopoly. The show has already generated significant buzz with its impressive cast: Lee Seung-gi, Yoo Yeon-seok, Cho Kyuhyun of Super Junior, Ji Seok-jin, Lee Dong-hwi, Jo Se-ho, Joshua and Hoshi of SEVENTEEN. Brought together as "bros", they form teams based on their genuine friendships and immerse themselves in the exhilarating world of real-life Monopoly gameplay.

Set in Dubai, a city renowned for its thriving economy and breathtaking sights, Bro&Marble in Dubai is highly anticipated to present not only thrilling games but also visually stunning experiences. In the game, players roll the dice to guide their camel's movement across the vibrant game board. Depending on their destination, players must either pay tolls or own the spot to enjoy traveling to the iconic landmarks of Dubai.

However, this extraordinary adventure is not without its challenges. Throughout the show, participants will engage in five distinct games, each with its unique theme: Luck, Blame, Magic Lamp, Decision, and Betting. On the final day, all of the properties and money will be given to the winner in Korean local currency.

Sehee Jang, Head of International Marketing at CJ ENM, expressed her excitement for the launch of the upcoming show saying, "Bro&Marble in Dubai brings our childhood game to life, creating a monetary playground for adults. With a star-studded lineup of A-list actors and beloved K-pop idols, we are confident that fans of K-content will be enthralled by the show".