The 12th Pusan International Film Festival (PIFF) will be the starting point of the Green Mind Campaign, an initiative to tackle illegal downloading by informing the public about the consequences of piracy of cultural contents. The campaign will stress the harmfulness of illegal downloading from the internet on the future of Asian cinema.
Green Mind enjoys broad support, including Korea's Ministry of Culture and Tourism, and Ministry of Information and Communication. The film industry is represented by several directors, actors, and producers. The Korean Film Council (KOFIC) and Korea's leading internet portal Naver are also onboard. Green Mind expects that more will join the cause and Korean intercollegiate organization Gaonnuri announced its support.
Green Mind will be launched on October 5 at the PIFF Village. The event will be attended by representatives of the supporting organization and international filmmakers. Korea's popular animation character Taekwon will be the special guest.
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