Leading South Korean investor/distributor CJ Entertainment has announced that sci-fi thriller "Sector 7" has become the highest grossing Korean film in China. Released Dec. 6 on approximately 4,000 screens, the sea creature feature took in CNY20 million (US$3.1 million) by Dec. 14.
The film opened at no. 2 in its first week. Amongst foreign film releases, it was no. 1 at the box office. Released in China with the title "Shen Hai Zhi Zhan", the film is the first large-scale 3D film from Korea to open in the country.
Romantic comedy "200 Pounds Beauty" was the previous holder of the record for top Korean film released in China, with CNY16 million in 2006.
Lead actress Ha Ji-won visited China to promote the film Dec. 5 – 7. Audiences had an opportunity to become familiar with her over the years from Korean television series such as "Secret Garden".
The film also saw active online marketing, and gathered approximately 145,000 followers on Weibo, the Chinese equivalent of Twitter. Ha Ji-won also got 230,000 followers on Weibo. CJ Entertainment says it expects "Sector 7" to continue with great results.
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