Producer Song Byeong-joon speaks during a press conference for new TV series "BIRDIE BUDDY" at High1 Resort in the Gangwon Province of South Korea on February 10, 2010. [Lee Ki-bum/Asia Economic Daily]
Group Eight CEO Song Byeong-joon has high expectations for his new TV series "BIRDIE BUDDY", saying he hopes the show becomes as big as his mega-hit production "Boys over Flowers" from early last year.
"I have the desire to shake up Asia again with this drama, our first production of the year", Song said during a press conference held at High1 Resort in the Gangwon Province of South Korea on Wednesday.
"Boys over Flowers", based on Japanese comic series "Hana Yori Dango", took Asia by storm last year during and after its airing in Korea. The show recorded average ratings of 30 percent while selling to over 10 countries in the region.
"BIRDIE BUDDY" is also based on a comic -- this time by famed Korean cartoonist Lee Hyeon-se -- who received a presidential award for his golf series of the same name.
"Female Koreans are the best golfers in the world. I started wondering what it would be like, growing up as a female golfer, and decided I wanted to focus on that through a drama", Song explained, adding the show will express what golf is in detail and also contain educational information about the sport.
"I also want to tell the story of our [Korean] mothers throughout Asia and these factors combined will serve as the basis to the drama's success", Song stated.
"BIRDIE BUDDY", starring female idol group After School member UEE and dancer-turned-actor Lee Yong-woo, is set to go into shoot starting March.
Lee Yong-woo, UEE pose at "BIRDIE BUDDY" press
Actor Lee Yong-woo and singer UEE [Lee Ki-bum/Asia Economic Daily]
From left, actor Lee Yong-woo and After School member UEE pose during a press conference for new TV series "BIRDIE BUDDY" at High1 Resort in the Gangwon Province of South Korea on February 10, 2010.
Actor Lee Yong-woo and singer UEE [Lee Ki-bum/Asia Economic Daily]
UEE attends press conference for TV series "BIRDIE BUDDY"
Singer and actor UEE [Lee Ki-bum/Asia Economic Daily]
After School member UEE attends a press conference for new TV series "BIRDIE BUDDY" at High1 Resort in the Gangwon Province of South Korea on February 10, 2010.
Singer and actor UEE [Lee Ki-bum/Asia Economic Daily]
Singer and actor UEE [Lee Ki-bum/Asia Economic Daily]
After School member UEE poses during a press conference for new TV series "BIRDIE BUDDY" at High1 Resort in the Gangwon Province of South Korea on February 10, 2010.
Lee Yong-woo attends press conference for "BIRDIE BUDDY"
Actor Lee Yong-woo [Lee Ki-bum/Asia Economic Daily]
Actor Lee Yong-woo speaks during a press conference for new TV series "BIRDIE BUDDY" at High1 Resort in the Gangwon Province of South Korea on February 10, 2010.
Actor Lee Yong-woo [Lee Ki-bum/Asia Economic Daily]
Actor Lee Yong-woo poses during a press conference for new TV series "BIRDIE BUDDY" at High1 Resort in the Gangwon Province of South Korea on February 10, 2010.
Reporter : Lim Hye-seon [email protected]
Photographer : Lee Ki-bum [email protected]
Editor : Jessica Kim [email protected]
<ⓒ10Asia All rights reserved>
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2012/05/25
