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Song Hye-kyo Bag Line Boosts Her Pan-Asian Status

2007/07/24 | Source | Permalink |

Actress Song Hye-kyo reconfirmed her status as a top Asian star on July 18 at a product launch event for the handbag brand "Song Hye Kyo for Celine".

Song, who arrived in Hong Kong July 17, gave interviews to a number of media outlets from all over the world.

The actress was pursued by the paparazzi all the way from the airport, and some 200 journalists attended the event, double the originally expected number.

The director of Celine's Hong Kong branch said he was satisfied with the new bag line because it turned out more beautifully than he had expected. He also added he was honored to have a business partnership with Song, who is a pan-Asian star.

A person from Celine said the company was flooded with orders for the Song Hye Kyo for Celine bags even though they have yet to go on sale.

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