Pop idols Super Junior and actress Lee Yeong-ah will be the new faces for the "Donate Blood" public advertisements next month.
"Blood donations have decreased, so we are launching the 'Donate Blood' advertisements to urge the younger generations", said a representative from the Korea Broadcast Advertising Corporation (KOBACO) yesterday. "Super Junior and Lee Yeong-ah are the current spokesmodels for the 'Donate Blood' campaign at the Republic of Korea National Red Cross, and they readily agreed to shoot our ad free of charge".
This public advertisement shows a person giving blood with a slightly apprehensive facial expression, and the message of the ad is that one second of apprehension can save another person's life.
This advertisement will be aired on all TV stations, including cable, from August to mid-September.
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