Promoting hansik , traditional Korean cuisine, is now in the hands of Korean celebrities.
Yoo Jeong-bok , Minister for Food, Agriculture, Forestry and Fisheries appointed Super Junior, a Korean pop group, as this year's hansik ambassador on Thursday.
Four of the group's 10 members tasted bibimbap , a popular Korean dish that mixes rice, vegetables and meat, at Thursday's ceremony and promised to make hansik known worldwide.
The boy group will actively promote hansik under the slogan "Discover Korea's Delicious Secret" during their overseas concert tours.
Subscribe to HanCinema Pure to remove ads (not for episodes) for US$2.99 per month (you can cancel anytime).
The first step is to sign up as a member, please click here : Sign up, then a subscribe button will show.