Won Bin will get the highest treatment with 1 year contract, and will be targeting the Asian market. One official from 'The Face Shop' mentioned, “we will increase our company's reliability by using Won Bin's luxurious and reliable image. He will be advertising premium line products from 'The Face Shop'.
Also, LG Care, which is the mother company of 'The Face Shop' contracted with Won Bin for the advertisement of 'Beyond', LG Care's eco beauty brand. Due to this decision, Won Bin will be active as 'Beyond' male model with Yoon Eun-hye, who is the original model of 'Beyond'.
Source : news.nate.com/view/20...Copy & paste guideline for this article
"Won Bin to model for 'The Face Shop' and target the Asian market"
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