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'Aladdin' Reaches 10-Million Viewer Milestone

2019/07/15 | 158 views | Permalink | Source

People walk in a movie theater in Seoul on Saturday. /Yonhap

Disney's musical fantasy film "Aladdin" has surpassed the 10-million viewer mark, becoming the 25th film and seventh foreign film shown in Korea to reach the milestone.

According to the Korean Film Council, the film sold 10.03 million tickets as of Sunday, 53 days after its release here in late May.

Expectations were low when it opened second at the box office with only 72,746 viewers behind the Korean thriller "The Gangster, The Cop, The Devil" and fell to third the following week after the release of "Parasite", which won the Palme d'Or at this year's Cannes Film Festival.  

But entering the third week, the film started to dominate the box office, boosted by strong word of mouth for being fun and entertaining, which particularly helped draw young moviegoers in their 20s and 30s.

This popularity has led some cinemas to offer "sing-along" screenings at which viewers are encouraged to sing along to the songs in the film as if attending a concert. There are also theaters screening it in 4D for an immersive viewing experience.

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