CJ E&M to Promote the Must-see Summer Event Globally, Using Its Music Brand M
Asia's leading content and media company CJ E&M announces that it has renamed its premier annual rock festival as Ansan M Valley Rock Festival, and that the event will be held in Ansan, a city located south of Seoul, from July 24-26. The festival's official teaser trailer can be found at http://youtu.be/MI6Cc1nqZVY.
Since its debut in 2009, the event has grown as one of the biggest rock festivals in Asia as well as Korea's popular destination for foreigners. Promising higher-quality performances by over 80 outstanding artists, this year's Ansan M Valley Rock Festival is expected to promote CJ E&M's music brand ' M ' globally by upgrading outdoor stage facilities and sound systems. Alongside the musical acts, the festival will offer many special attractions to visitors and audiences.
"Considering CJ E&M's music brand M such as music channel Mnet, online music store www.mnet.com and K-Pop world tour M Live, we decided to rename the event 'Ansan M Valley Rock Festival' to better appeal to worldwide audiences", said Joon Ahn, head of CJ E&M's Music Division. He added, "We hope the event continues to grow and expands as a world-renowned annual music festival".
Ansan M Valley Rock Festival is scheduled to take place at Daebu Sea Breeze Theme Park in Ansan, Korea, from July 24 through 26. For more information, please visit its official website at www.valleyrockfestival.com and the official Facebook page (www.facebook.com/valleyrockfestival).
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