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'Korean Wave' to Get Gov't Support

2006/01/17 | 140 views | Permalink | Source

The popular wave of Korean pop culture, or "Hallyu," will receive state support in a bid to raise national brand value.

A cabinet meeting Tuesday chaired by Prime Minister Lee Hae-chan discussed measures including more assistance for cultural exports to China and Japan.

Measures will differ according to target market to further promote Hallyu in China and Japan, raise its presence in Taiwan and Thailand and introduce it to the Middle East and Latin America.

The government will also expand youth projects overseas, send more experts abroad for long-term training, boost cultural and IT expertise and technology and create mutually beneficial channels for more exchanges with other countries.

Reported by KBS World Radio

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